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Sunday, May 19, 2013

Why EVs are Perfect for Oregon - Intro

Electric Avenue in Portland Oregon

When you think about electric vehicle regions in the US, you most likely think of California. California has had infamous smog problems that lead them to create their own vehicle emissions standards and form an Air Resources Board. This board created the Zero Emission Mandate that requires a small and growing portion of the vehicles sold in the state to have no tailpipe. Given the current cost and complexity of hydrogen fuel cell vehicles, the easiest way for vehicle manufacturers to meet this mandate is with battery electric vehicle.

California's neighbor to the north may not be a one of the first places that you associate with electric vehicles (EV), but a unique combination of factors have all converged in Oregon to make a great place for EVs to take root.

Oregonians are embracing plug-in vehicles (PEV) at a rate that is more than twice the national average. March PEV sales broke records nationally and Oregon was one of the highest. In the same month, the Nissan Leaf outsold all other Nissan vehicles at Portland Nissan dealerships. In Portland, more Leafs were sold than Altimas, Jukes, GT-Rs or any other vehicle that Nissan sells. Northwest dealerships are finding it difficult to keep the vehicles in stock.

An Edmunds.com analysis from 2012 shows that Oregon accounts for less than 1% of all new vehicle sales, yet is responsible for 1.9% of all new hybrid vehicle sales and 1.8% of all EV sales. Oregonians prefer to buy efficient vehicles at more than twice the national average. Edmunds goes on to say "Oregon has been chosen as one of the first test markets for virtually every new electric vehicle introduced in the United States."

What is it that makes plug-in vehicles so popular in Oregon? Over the next few days, we'll explore the ethos, weather, energy, economy, and several of the reasons that make EVs perfect for Oregon.

Why EVs are great for Oregon :