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This is the Kodak Moment for the Auto Industry

Plug-In Drivers Not Missin' the Piston Electric vehicles are here to stay. Their market acceptance and growth will continue. Why?...

Wednesday, December 1, 2021

EVs Enter The Sweet Spot

An idea whose time has come is unstoppable. 

For a product to go viral, it has to work reliably, be affordable, and bring you joy.  

EVs are entering this sweet spot. They have all three of the major requirements. Battery technology has advanced to allow for long-range driving. The cost for EVs continues to decline even as new features, more range, and performance are added. And EVs are fun! The "EV grin" is a common response to pressing on that accelerator for the first time (or the 1000th time).

In the 2020s, EV will cross the chasm to the mainstream. 

This is the decade of the EV!