Advertising - With New Products, Nissan Plays Up Innovation - NYTimes.com: "Nissan is “rallying around innovation,” said Jon Brancheau, vice president for Nissan marketing at Nissan North America in Franklin, Tenn., as embodied by the Leaf, the mass-market electric car that the company is to bring out at the end of the year.
Leaf is “the poster child for innovation,”"
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