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This is the Kodak Moment for the Auto Industry

Plug-In Drivers Not Missin' the Piston Electric vehicles are here to stay. Their market acceptance and growth will continue. Why?...

Tuesday, September 7, 2021

For Electric Vehicles, There's No Reverse

  

Globally, plug-in vehicles were only about 4% of automotive sales in 2020. That's a small portion of the market. What difference does a 4% change make? Well, it's a growing percentage and unlike the 1990s EV movement, this time it looks unstoppable. This time, it won't be crushed, it won't be put into reverse. 
This trend looks like it will only increase. Many automakers are vowing to only sell zero-emission vehicles by 2030, '35, or '40 and many states and regions are banning the sale of new gas-powered cars along the same timeframe. 

There would be a major uproar against these initiatives if not for the fact that many consumers now expect their next vehicle will be a plug-in hybrid or an EV. Forbes reports that "consumer interest in purchasing an electric vehicle has doubled in the past three years." This is the decade of the EV.

Welcome to the electric generation! 

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