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This is the Kodak Moment for the Auto Industry

Plug-In Drivers Not Missin' the Piston Electric vehicles are here to stay. Their market acceptance is currently small but growing...

Tuesday, February 5, 2013

Chasing the Unicorn

Demand For 100% Electric-Powered Cars Is So Low, Toyota Has Basically Given Up On Them: "Just as new electric plug-in vehicles are hitting the U.S. market, Japanese auto giant Toyota Motor Corporation (TYO:7203) has given the strongest signal yet that technology available today has greater potential to become the future of driving than battery-operated cars have ever been: hydrogen power.

Meanwhile, consumers themselves have not exactly warmed up to vehicles that run purely on electricity, thanks largely to the lack of driving distances necessary to fuel enough of a demand to scale up production that would lower costs.

Demand for these vehicles has been as slow as a golf cart on a nearly depleted battery, so slow in fact that Energy Secretary Steven Chu indicated last week that the White House’s goal of 1 million electric vehicles on American roads by 2015 was “ambitious,” an indication that reality has set in on previously optimistic forecasts."

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