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Tesla three lines logo, used as an E in Tesla and a 3 in the Model 3 during 2016 |
Adidas says Tesla's logo is too similar to their three stripes logo.
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The 3 parallel lines logo of Adidas |
Tesla has recently announced that they are changing the Model 3 logo from the triple bar ≡ to a numeral representation.
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Tesla's new Model 3 mark |
Perhaps, Adidas only filed this action after hearing that Tesla was changing their logo. This would be an easy way to score a defensive point without any real opposition. Then again, that might be considered abuse of the PTO system.
It is not clear if Tesla changed the Model 3 logo for their own reasons, to simplify their branding, because of this action by Adidas, or another reason.
It seems unlikely that a simple cease and desist from Adidas would cause Tesla to change the logo if they wanted to keep the triple bar. Tesla is no stranger to legal battles.
This is just the latest in the tumultuous branding for Tesla's next vehicle. Model 3 started out its life as the Model E, igniting a trademark battle with Ford Motors.
Model E ⇨ Model ≡ ⇨ Model 3
Will Adidas continue to pursue this? Will they go after the triple bar E in the Tesla name logo next?
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