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Plug In Drivers Not Missin' the Piston

This is the Kodak Moment for the Auto Industry. Electric vehicles are here to stay. Their market acceptance and growth will continue....

Friday, December 27, 2013

EVs Enter The Zeitgeist

Google's 2013 Zeitgeist is out. It is a telling annual breakdown of our collective interests. There are lists for all kinds of things.

Among the lists are hybrid and EVs searches. Of course, all the usual plug-in players appear on those lists. This year, however, there was something I have not seen before: Plug-in cars top two of Google's general automobile trending lists.

Tesla Motors topped the Trending Car Companies list. Last year they were not even in the top ten. Second, the 2014 Chevy Volt topped the Trending New Cars list:


As plug-in vehicles enter the mainstream thinking, it will become harder to sell a vehicle without a plug. Given the options of Gasoline at 35MPG, Hybrid 50MPG, Plug-in Hybrid 80MPGe, or Battery EV 115MPGe; if they are price competitive the gas car will be collecting dust. Ω