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Thursday, June 22, 2017

Tesla Model 3 Test Drives Are Coming


Telsa will hold test drive events for prospective Model 3 customers later this year. This is your chance to test drive Tesla's newest electric car. But unfortunately, there’s a catch.

Model 3 is one of the most feverishly anticipated cars in automotive history. Public interest in Model 3 has not relented since people stood in line to reserve them last year. Today, more than 400,000 people have put down a $1,000 reservation deposit to hold a place in line to buy the car. That’s a staggering number, especially since very few of these potential customers have seen the car in person, let alone sat behind the wheel.

This is an unprecedented way to buy a new car. And it is a big part of the appeal of Tesla, like Apple they "Think Different" and they also generate an Apple-level cult following. High tech features, online ordering, mall stores, no "dealerships"; Tesla is not like your grampa's car company.

Tesla CEO Elon Musk said the Californian car maker was ‘anti-selling’ Model 3, yet reservations have continued to grow. “We anti-sell the Model 3. But our net reservations continue to climb week after week. No advertising, anti-selling, nothing to test drive, still goes up every week,” said Musk.

The speculation is that the number of reservation holders is now over 500,000. However, Tesla no longer publishes the number of people in the queue as they said that the media will misinterpret changes in either direction of the queue's length. Tesla has lowered the price of many of their used car offerings in an attempt to attract buyers to the Model S or Model X vehicles that they can purchase today.



The upcoming Model 3 test drives are an apparent change in the company's tactics. This event could drive interest in the car, but the event is only for people who have a Model 3 reservation. Since the test drives start at the end of the year, Tesla should have several months of deliveries on the books by then and production will have ramped up and will be near full-swing. This could be the perfect time to start driving demand again.

Depending on where you live, the features you want, and when you placed your reservation, you could be waiting for up to 18 months to own your own Model 3. This test drive will hopefully temporarily satisfy those of the loyal Tesla fanbase that want AWD and performance features and are willing to wait for them.