Freedom and personal control are deeply ingrained in the American DNA, yet when it comes to powering cars – we primarily depend on a single fuel. Transportation is the last bastion of our society left to embrace electricity.
This campaign is the electric utility industry’s commitment to the growing number of people who have embraced electricity as a transportation fuel. This campaign will amplify the voices of plug-in drivers and help spread their excitement with their friends, neighbors, and beyond.
The message is simple. Electricity makes driving better: powerful acceleration and torque, a smooth, quiet ride, low lifetime maintenance and predictable, low fuel costs, all from a convenient, guilt-free, low CO2, domestic energy source. Most importantly, electricity injects fun and freedom back into driving. The sense of adventure and lure of the open road is back, and it’s fueled by electricity.
Add your voice to the campaign: https://www.surveymonkey.com/s/electricfuel
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