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This is the Kodak Moment for the Auto Industry

Plug-In Drivers Not Missin' the Piston Electric vehicles are here to stay. Their market acceptance is currently small but growing...

Sunday, February 23, 2014

How Skeuomorphism Can Make Electric Cars Safer | MIT Technology Review

How Skeuomorphism Can Make Electric Cars Safer | MIT Technology Review:

"Nissan wondered whether a hybrid automobile should sound like tweeting birds. Some manufacturers thought all cars should sound the same, with standardized noises and sound levels, making it easier for everyone to learn how to interpret them. Some blind people thought they should sound like cars—you know, gasoline engines.

Skeuomorphic is the technical term for incorporating old, familiar ideas into new technologies, even though they no longer play a functional role. Skeuomorphic designs are often comfortable for traditionalists, and indeed the history of technology shows that new technologies and materials often slavishly imitate the old for no apparent reason except that it’s what people know how to do. Early automobiles looked like horse-driven carriages without the horses (which is also why they were called horseless carriages); early plastics were designed to look like wood; folders in computer file systems often look like paper folders, complete with tabs. One way of overcoming the fear of the new is to make it look like the old."


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