Paul Scott I take issue with the study's methodology. Nowhere does this article identify the comparison vehicle. You can't just say the LEAF costs 10% more than a comparable vehicle without telling us what it is.
I sell the LEAF and have been driving one since they first came out. This is a very nice car. There isn't any car that is an ideal comparison since there are so many variables to consider.
For instance, how would you value the fact that it's extremely quiet and smooth. The Lexus is essentially a quieter and smoother Camry. They share the same platform, but the Lexus is twice the price. Does the fact that a LEAF is quieter and smoother than a Rolls Royce have any bearing on the value of the car?
Just as importantly, many of my customers value the fact that they can make the energy for their car from sunlight falling on their roof. This is a big deal and not one single ICE car can make the same claim!
Add that no soldier or civilian has ever died in a war over electricity, and you get one of the most powerful aspects of the EV. Many people hold that characteristic in high regard.
We are willing to pay more money for these things!
So, if you insist on writing these lame articles proclaiming that EVs are in some way "comparable" to another car, you HAVE to tell us what you're comparing to.
I believe you are doing a disservice to those good people who care whether they pollute the air, contribute to the need for wars, or give their money to the oil companies.